Nordic Design Lab brings together Finland's most visionary designers and BrightBio®, a bio-based material innovation built for the circular economy.

Sami Eskelinen x NORDIC DESIGN LAB
Sami Eskelinen is a Finnish fashion designer known for creating bold, theatrical and meticulously crafted garments for artists, performers and public figures. Working at the intersection of fashion, music and performance, he has built a distinctive visual language that embraces individuality, self-expression and craftsmanship.




The Watcher
The Watcher, a sculptural designer bag created by Finnish fashion designer Sami Eskelinen, combines a 3D printed frame, BrightBio® material and Finnish craftsmanship. The bag will make its first public appearance at Qstock Festival through a live collaboration with Finnish artist Nenerchy.
Made in Finland

THE MATERIAL
A Finnish innovation behind the fashion
A Finnish material innovation changing the rules of fashion: BrightBio® is a PFAS-free, bio-based alternative to fossil-based coatings. It's built for durability and aesthetic versatility, and designed to support circular textile systems — including recyclability — without compromising performance.
New Arrivals
Coming Soon
New additions to the BrightBio® family arriving summer 2026.

Coming Soon
Mert Otsamo — Marble Egg
Mert Otsamo commercial range — three colors, three looks.

Coming Soon
Lovia — Echo
The pioneering Lovia Kaiku bag is reborn as Echo for Nordic Design Lab.

Coming Soon
Sami Eskelinen — The Watcher
A sculptural designer bag created by Sami Eskelinen.


