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The Versa BAG

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Nordic Design Lab brings together Finland's most visionary designers and BrightBio®, a bio-based material innovation built for the circular economy.

The versa bag

Sami Eskelinen is a Finnish fashion designer known for creating bold, theatrical and meticulously crafted garments for artists, performers and public figures. Working at the intersection of fashion, music and performance, he has built a distinctive visual language that embraces individuality, self-expression and craftsmanship.

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THE MATERIAL

A Finnish innovation behind the fashion

A Finnish material innovation changing the rules of fashion: BrightBio® is a PFAS-free, bio-based alternative to fossil-based coatings. It's built for durability and aesthetic versatility, and designed to support circular textile systems — including recyclability — without compromising performance.

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