Nordic Design Lab brings together Finland's most visionary designers and BrightBio®, a bio-based material innovation built for the circular economy.

The versa bag
Sami Eskelinen is a Finnish fashion designer known for creating bold, theatrical and meticulously crafted garments for artists, performers and public figures. Working at the intersection of fashion, music and performance, he has built a distinctive visual language that embraces individuality, self-expression and craftsmanship.

THE MATERIAL
A Finnish innovation behind the fashion
A Finnish material innovation changing the rules of fashion: BrightBio® is a PFAS-free, bio-based alternative to fossil-based coatings. It's built for durability and aesthetic versatility, and designed to support circular textile systems — including recyclability — without compromising performance.

